Kline has surveyed nearly 750 end users, including those in the restaurants/hospitality, healthcare, industrial, retail, and education sectors, for the 2017 edition of its well-regarded Foodservice Cleaning Products USA study. The results confirm the importance of food safety compliance in commercial kitchens and food preparation areas. Among end users of foodservice cleaning products, food safety compliance was the single most important trend impacting their business. Employee training and compliance in relation to cleaning and guest experience ranked a close second. Minimum wage increases, green cleaning, and IoT and smart/Internet-enabled warewash machines held secondary importance. Social media and its impact on the business, such as Yelp, Open Table, and other reviews/images, was the least important trend among foodservice cleaning products end users. (more…)
Retail aisles and OTC shelves change all the time and vary by category, retail channel, and time of the year. Keeping abreast of what’s happening on shelf is an arduous task, and it’s even harder to track trends over time for OTC sales professionals and brand managers. Therefore, Kline is announcing a powerful new image database to help our clients stay informed of trends in major retailers for their brands and categories. Retail Landscape: OTC Drugs is a fully searchable, filterable image database of actual images taken in stores monthly. Images are uploaded to the database monthly and can be searched by category, brand, company, retail channel, store, location, and date. (more…)
Staples, Staples Advantage, Office Depot, Office Max, and others have become a rapidly expanding channel of distribution of janitorial cleaning chemicals to professionals in the away-from-home market. Office buildings and other small, independent commercial end users often take advantage of the convenience of getting their cleaning supplies along with paper products, coffee and break room supplies, and other office supply needs from such retailers. Kline has recently completed the latest edition of its venerable Janitorial and Housekeeping Cleaning Products USA study, which covers the market from 2015 to 2017 and is based on over 1,000 end user surveys. The findings are surprising. (more…)
The top six branded OTC marketers in the United States hold 37% of the total market, and many of these companies have grown as a result of consolidation and acquisitions over the past five years.
Bayer’s acquisition of Merck’s consumer health unit bolstered its position from #3 in 2011 to now being the #1 marketer in the United States. GlaxoSmithKline’s rank improved from #6 in 2011 to #3 in 2016 with the addition of Novartis’ OTC unit via a joint venture. Sanofi’s acquisition of Boehringer-Ingelheim’s consumer health unit helped it jump from #9 in 2011 to #6 in 2016. (more…)
Digestive disorders affect nearly 70 million people in the United States, or about 20% of the population. Alongside this dramatic number, a growing number of consumers seek to improve immunity and understand the strong link between the digestive and immune systems. These two groups of consumers help to propel strong sales of probiotics. The market for digestive health products is growing at over 20% in 2016, finds Kline’s just-published Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities study. (more…)
Companies are being more selective in the Rx-to-OTC switches they pursue, according to new research just published by Kline & Company in the 13th study in its venerable syndicated series, Rx-to-OTC Switch Forecasts USA: Next Frontier.
Safety is paramount, and the sophistication of clinical studies required to gain approval has increased the cost burden and risk to switch sponsors. Most future switches will depend on a combination of market-driven forces and safety, as determined by regulators. (more…)
The emergency contraceptives segments of the OTC feminine products market, particularly Teva Pharmaceuticals’ Plan B and store brand copies of Plan B, drove significant gains for the otherwise flat category, according to Kline’s just-published Nonprescription Drugs USA 2016 study. Sales of OTC contraceptive products continue to show strong growth in 2016 as a category, driven entirely by steadily expanding consumer awareness, appeal, and accessibility to the relatively new and expanding range of emergency feminine contraceptive products. (more…)
Select vitamin brands aimed at eye and brain health had significant sales gains in 2016, according to Kline’s just-published Nonprescription Drugs USA 2016 study. Preservision adult multivitamins for eye health, which is marketed by Valeant Pharmaceuticals, experienced sales growth over 20.0% in 2016, driven by a switch from print to television media for the brand and claims that “only Preservision’s formula has been proven to reduce the risk of progression of moderate to advanced Age-related Macular Degeneration (AMD) in the National Eye Institute’s Age-related Eye Disease Study (AREDS).” Preservision contains high potency antioxidants and minerals, such as 1,000mg omega-3 fatty acids, lutein, and zeaxanthin, and claims to be “the only clinically proven formula.” (more…)
Steady supply and distribution of brands that had previously been recalled continued to experience strong sales gains in 2016, according to Kline’s research for its annual Nonprescription Drugs USA study.
Johnson & Johnson’s Tylenol and Motrin brands, which had been off the market for several years, are making a substantial comeback supported by strong advertising and marketing. GlaxoSmithKline’s Excedrin brands was also temporarily off the market and enjoys steady gains in 2016 as it is in predictable supply with retailers again. All other major OTC pain reliever brands and store brands experience flat to declining sales in 2016 with the exception of Prestige Brands’ BC and Goody’s pain relief powders and Doan’s (Dr. Reddy’s Laboratories). (more…)
One area that shows much higher rates of growth than monograph OTC digestive products are brands that offer claims of improving digestive health and immunity. Probiotics, prebiotics, and digestive enzymes all offer prevention of digestive ailments, including constipation, and improve regularity. Many brands in these market segments are able to achieve high double-digit gains as they are used on a daily basis, and consumers, therefore, make frequent repeat purchases. Kline’s upcoming Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities study will contain complete analyses of this market and sales, growth, and market shares of the leading brands and companies. (more…)