Driving the Beauty Industry Forward with Data

Last week, the professional beauty industry’s top leaders convened in Scottsdale, AZ, for the 4th annual PBA Executive Summit. This yearly gathering is designed to bring key players to network while learning from a collective of esteemed speakers on how to successfully shape their businesses for tomorrow. Their messages were all clear and consistent with one common theme—Data is King.

Peter Sheahan, founder and Group CEO of Karrikins Group discussed how, in such rapidly changing times, particularly within the beauty industry, can you remain relevant, moving beyond the competition. As technology continues to disrupt and threaten our existing business models, Sheahan drove home the idea that it is crucial to understand our customers and own companies and by using data and insights we can model our business to reflect their changing needs. (more…)