New Natural OTCs Displayed at Natural Products Expo

Photo credit: Natural Products Expo
Photo credit: Natural Products Expo

This year’s Natural Products Expo West was a huge event with over 80,000 attendees walking multiple floors of the Anaheim Convention Center. Much of the displays focused on millennials with products that appeal to their desire for sustainability and natural ingredients. Farm-to-tablet sourcing was a major theme echoed by several nutritional supplement exhibitors. Mega Foods’ Blood Builder uses beets as its main ingredient and claims to help cleanse the blood. The company actively promotes that the beets used to make Blood Builder are all grown from sustainable farms in the United States. (more…)

The Best of CEW’s Product Demonstration Continues to Excite Beauty Lovers

CEW Product Demonstration
CEW Product Demonstration

Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.

In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging. (more…)

The Foreseeable Challenges of the Global Wax Industry

Wax, Petroleum Wax, Synthetic Wax, Natural Wax
Global Wax Industry: Market Analysis and Opportunities

Written by: Eric Pimenta and Pooja Sharma

The wax industry faces a future of changing wax supplies. While global wax demand is projected to grow at a compound annual growth rate (CAGR) of 1.5% until 2019, wax supply growth will be much slower at a CAGR of 0.4% during the forecast period. Despite a strong increase in the supply of synthetic and natural waxes, growth in the overall supply will not suffice to meet the rise in demand. (more…)

Consolidation Results in New Companies Leading the Developments for the Home Fragrances Market

U.S. Home Fragrance Market
U.S. Home Fragrance Market

Written by: Dana Kreutzer, Analyst, Consumer Products

The home fragrances market is thriving, driven by new aesthetically pleasing products, personalization, natural ingredients, and, more importantly, the creation of new companies and multiple acquisitions in 2016.

Newell Brands officially enters the market, with the completion of its merge with Jarden Corporation, the parent company of Yankee Candle. Newell Brands also shows a further focus in growing its home fragrance portfolio by announcing the acquisition of Smith Mountain Industries, a provider of historically fast growing brands, such as WoodWick and RibbonWick. (more…)

Disruptive Trends Enhancing the Specialty Actives Market

Specialty Actives Market Analysis
What drives the market for specialty actives?

The time when biofunctional active ingredients were only used in high-end products is a thing of the past. Now it is a key cosmetic component for the majority of manufacturers, with an estimated market size in Brazil, China, Europe, and the United States at about USD 1.1 billion. Even though the market has grown significantly over the last decade, it is still a highly desirable segment with an expected compound annual growth rate (CAGR) of over 6% during 2016-2021, according to Kline. While the market’s overall growth is evident, it is important to understand the actual game-changing forces that help the industry grow.

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Food Service Distributors and Suppliers Offer Customization and Cloud-based Services

Food service distributors focus on value-added services
Food service distributors focus on value

Once extremely resistant to change, food service distributors are joining the tech movement in response to the market’s maturity and competition from other sources. To increase brand loyalty and profitability, food service industry suppliers are also offering a wide selection of customized business solutions and cloud-based platforms. In this blog post, we take a closer look at some of the market leaders, as well as the value-added services they offer.

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Beauty’s Notable Disruptors Move Categories Across the Board

Beauty Indies
Beauty Indies

Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview, Kline’s experts answer important questions on this upcoming report. (more…)

The Emerging Moroccan Consumer Automotive Segment Benefits from an Improved Economy and Modernized Vehicle Parc

Morocco finished lubricants, moroccan passenger car motor oil
Moroccan Consumer Automotive Segment

Written by: Eric Pimenta

The total demand for consumer automotive lubricants in Morocco is an estimated 29 kilotonnes in 2015. The largest share of the demand comes from engine oils, including PCMO, PCDO, and 2T/4T, with a demand of over 70% of the total consumer lubricant volume. This is followed by gear oil with about 13% and grease and ATF with the remaining share. (more…)

What’s the Impact of Natural OTCs on the Traditional OTC Market?

Natural OTCs
Natural OTCs

Laura Mahecha, our healthcare industry manager, recently attended CHPA’s President’s Forum in Malvern, PA, to speak about the dynamic adjacent OTC categories that make a mark on traditional OTCs. One of these categories is natural OTCs, which refers to non-drug, non-monograph, plant- or supplement-based, or homeopathic products that often make claims of support, prevention, maintenance, and/or treatment of minor conditions or ailments. Such products are increasingly popular among consumers and have posted healthy growth recently.

In fact, sales of natural OTCs are up 11.4% compared with 4.2% growth for traditional OTCs over the same timeframe, according to the last published editions of Kline’s Nonprescription Drugs USA and Natural OTCs: Impact of Non-drug Products on the U.S. OTC Market. Natural products offering enhanced immunity for cough/cold and digestive immunity account for more than two-thirds of the natural OTC market, but products touting improved brain health/memory are growing at the fastest pace among natural OTC brands. (more…)

Greener than Ever, Natural Products Continue to Bloom

Natural Personal Care
Natural Personal Care

Natural personal care products continue to make waves across categories, appealing to increasingly demanding consumers looking for the next best natural product that meets their performance expectations and is more rooted in nature. In the following interview, beauty expert Naira Aslanian reveals some highlights from our just-published Natural Personal Care Global Series report.

How does Kline define the natural personal care market?

Our natural personal care segment includes all brands that position themselves as “natural.” Our knowledgeable chemical experts analyze a brand’s ingredients and assigns it a rating of 1 to 10. (more…)