EYE ON TECHNOLOGY: How Beauty Brands Stay Ahead of the Curve

loreal-and-modifaceThe concept of “if you can’t beat them, join them” has become one of the strategies for growth within the beauty industry recently, with many major players acquiring promising brands. While the most commonly acquired brands were in the beauty space, the situation is changing as companies race to keep up with Gen Z and remain competitive technologically. Staying ahead of competitors with the most innovative app or latest in-store technology is just as crucial as keeping up with product trends. (more…)

The U.S. Beauty Devices Market Rebounds, Spearheaded by the Acne Category Posting Over 40% Growth

anti-aging beauty deviceFueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline’s recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into the industry. (more…)

The Future of Beauty Retailing is a Mix of Internet, Specialty, and Boutique

Beauty Retailing
Beauty Retailing

It is an interesting time to be a brand in today’s beauty retailing environment. While retail is a unique experience for every brand and each brand must assess where their consumers are shopping, Kline’s latest Beauty Retailing: U.S. Channel Analysis and Opportunities study finds that there has been a shift in where consumers are shopping for cosmetics and toiletries. Among these market-moving channels, it is evident that there are sub-channels that will continue to push growth of the industry forward. Kline predicts that the sub-channels that will grow the strongest during the forecast period are the Internet, cosmetics specialty stores, and vertically integrated specialty stores. (more…)

Innovators Pushing the Makeup Industry

MakeUp in New York 2017
MakeUp in New York 2017

The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.


We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry. (more…)

What Can Beauty Retailers Learn from Amazon’s Prime Day?

beauty retailing AmazonIn case you missed it, Amazon hosted its third annual Amazon Prime Day last week. The event is often compared to Black Friday, as the e-commerce giant rewards its Amazon Prime members through deep discounts and promotions on its products. What’s different about Black Friday and Amazon Prime Day is where consumers are shopping—it is traditional brick and mortar versus the virtual world. Coincidently, Amazon Prime Day this year took place on the same day Kline presented about the shift in where beauty consumers are shopping at the Cosmoprof NA event. (more…)

Unmasking Opportunities in Facial Skin Care at Cosmoprof

facial skin care masks marketWalking through the aisles of the exhibition hall at Cosmoprof North America, it was clear that the K-Beauty trend, specifically the trend of facial sheet masks, continues to be in full swing. Sales of Korean beauty products in the United States grew almost 30% in 2016, as reported in our K-Beauty: Riding the Wave in the United States study. The category is well known for its affordable luxury proposition and has inspired a variety of new anti-aging and hydration masks in the United States. At the show, there was no shortage of facial skin masks, many with new innovations in format, texture, and delivery. (more…)

Getting More Beauty Sleep

Beauty Sleep
Beauty Sleep

As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat the aging process, a major concern of at-home beauty device users.

Savvy consumers that incorporate technology and gadgets into their everyday lives are trying new products like sleep tech devices and at-home beauty devices as a solution to bettering themselves. However, despite the strong growth, both markets are small and still considered to be in their infancy. (more…)

The Future of Malls: Experience Centers

Beauty Department Stores
Beauty Department Stores

The future of malls has been and is still being hotly debated, as anchor stores, which have historically pulled customers into shopping at malls, have slowly but surely been losing traction with consumers. These anchor stores of course are department stores, which is the slowest growing channel in beauty in 2015, according to our Cosmetics & Toiletries USA report. Iconic staple brands, such as Clinique, Estée Lauder, and Lancôme, which typically drew shoppers to department store counters, have expanded their distribution to retailers like Ulta and Sephora, which are stores resonating with younger consumers. As some of the largest department stores, such as Macy’s, Sears, and JCPenney, continue to close locations, what remains the more overarching question—how will the locations that remain open increase foot traffic and sales? (more…)