From Brand Perception to Diversion in Professional Skin Care

Professional Skin Care
Professional Skin Care

Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made by professional skin care venues when choosing a brand. For example, the ability of the marketer to quickly deliver new product shipments so the skin care professional can restock inventory and replenish fast-moving products is an important factor often overlooked by marketers. (more…)

Diversion in the Professional Skin Care Market: A Community Problem

Diversion in the Professional Skin Care Market
Diversion in the Professional Skin Care Market

Diversion is probably one of the most discussed topics in the professional skin care community with the majority of marketers facing this challenge. As the Internet has evolved as an important marketplace for everything beauty, a substantial number of professional skin care products—some of them counterfeit—are now sold through diverters on Amazon and eBay, undermining the intent of a company to sell authentic and high quality products through a reputable therapist, aesthetician, or physician. (more…)

The Business of Sleep Technology: Getting Enough ZZZs

Sleep Number 360
Sleep Number 360

Sleep—both in terms of quality and quantity—is a key pillar in today’s well-being practices, along with mindful eating and physical fitness. Studies show that getting enough sleep can help to curb health concerns, including obesity and heart-related issues. It can also increase one’s performance, whether in the office or at the gym.

There has been a recent surge in devices and technologies purported to help improve sleep. There are two major forces at play that make the emerging sleep technology market so attractive. For one, consumers are increasingly incorporating technology and gadgets into their everyday lives, so they are perfectly primed to try new products like devices as a solution for getting a better night’ sleep. Secondly, with warnings in today’s headlines on the issues associated with popular over-the-counter and Rx sleep medications, consumers will be turning to alternative therapies in higher numbers than ever before. (more…)

Diversion – Hot Topic at the Annual Academy of Dermatology Meeting

Professional Skin Care
Professional Skin Care

Industry buzz was across the board at this year’s AAD conference held in sunny Orlando, FL, as marketers, suppliers, and dermatologists converged to discuss emerging medical technologies, new treatments for skin conditions, and the impact of a new administration on the healthcare system. The exhibit hall showcased new products—both topical and devices. It was also a place where marketers chatted with us openly about areas like amalgamation of dermatologist groups and how to curtail diversion.

From a business standpoint, marketers acknowledged their frustrations with the diversion epidemic, which is rampant in this industry. Marketers spoke about the merits of Amazon’s new professional platform, but realized it has limitations as well. Other diversion-curbing platforms at the show were RegimenMD, which is slowly ramping up its physician bases of subscribers. The problem is an internal one as well, with marketers agreeing that they must do a better job of tracking sales to accounts who blatantly overorder. (more…)

Beauty Gets Personalized: Connectivity is Key

iDerma Youth Restoring Masque
iDerma Youth Restoring Masque

From skin care to hair care, a new class of tech-driven beauty products has emerged in the market, allowing consumers to self-treat their issues in real time. While Kline has reported on beauty device companies launching complementary apps to beauty devices, 2017 marks the year of personalization’s emergence in the field. Beauty companies and tech companies alike are playing in this new space that links high–priced devices to phone apps.

Companies more advanced in Internet of Things (IoT) are pinpointing gaps in the beauty devices market and entering it to offer innovative solutions to customized beauty. At CES 2017, Samsung, a company famous for its electronics, unveiled two new beauty concepts—the S-Skin and Lumini devices. (more…)

Top 10 Factors Driving Growth of the Global At-home Beauty Devices Market in 2016

Top 10 Trends on the At-home Beauty Devices Market
Top 10 Trends on the At-home Beauty Devices Market

The market for at-home beauty devices continues to deliver as sales increase by 11.5% in 2015 to reach nearly $2 billion at the manufacturers’ level, according to Kline’s recently released Beauty Devices: Global Market Analysis and Opportunities report. That strong growth is also slated for 2016 as well.

What’s contributing to this fantastic growth? Below are the top 10 factors driving the markets around the globe. (more…)

From Sun Protection to Fine Lines, AAD’s Annual Meeting Covers it All

American Association of Dermatologists’ 74th Annual Meeting
American Association of Dermatologists’ 74th Annual Meeting

As thousands of dermatologists converged in Washington, D.C. this past weekend to attend American Association of Dermatologists’ 74th Annual Meeting, we had the pleasure of poking around the exhibit hall to discover new products for improving skin conditions. Within just a few hours, one could have walked the floor and been cleansed, moisturized, and even receive a lip makeover from start to finish. From the serious issues of treating cancer to more novel affairs, like creating the Washington Monument out of thousands of playing cards, there were many interesting booths to discover. (more…)

Omni Channel: Beauty’s New Lowest Common Denominator

Channel Agnostic Beauty Retail Strategy
Channel Agnostic Beauty Retail Strategy

Kline has its finger on the pulse of beauty retailing, and this week we interview Donna Barson, Senior Associate, who handles Kline’s beauty retail research, to highlight some of the findings from our recently published Beauty Retailing USA: Channel Analysis and Opportunities.

Donna, how are marketers changing their retail strategies to reach today’s consumers? (more…)

Beauty’s Digital Pure Plays Go Physical

beauty retailing e-commerce market
Beauty Retailing Market USA

The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been the fastest growing retail channel in the U.S. beauty market, advancing at a compound annual growth rate of 24% since 2009. In a turn of events, Kline observes the opposite occurring in 2014, as digital pure plays are increasingly expanding beyond the virtual world into the physical one.

Birchbox, the pioneer of online subscription sampling, opened its first physical store in New York City in 2014, followed by its first holiday pop-up shop for men later in the year. The firm has also teamed up with Gap to bring Birchbox to seven U.S. locations through pop-up shops. (more…)

Democratizing Beauty: A Look at the Changing Face of Skin Care CEW Event in Southern California

Beauty Devices: Global Market Analysis and Opportunities
Beauty Devices: Global Market Analysis and Opportunities

Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.

I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points. (more…)