The market for at-home beauty devices continues to deliver as sales increase by 11.5% in 2015 to reach nearly $2 billion at the manufacturers’ level, according to Kline’s recently released Beauty Devices: Global Market Analysis and Opportunities report. That strong growth is also slated for 2016 as well.
What’s contributing to this fantastic growth? Below are the top 10 factors driving the markets around the globe.(more…)
As thousands of dermatologists converged in Washington, D.C. this past weekend to attend American Association of Dermatologists’ 74th Annual Meeting, we had the pleasure of poking around the exhibit hall to discover new products for improving skin conditions. Within just a few hours, one could have walked the floor and been cleansed, moisturized, and even receive a lip makeover from start to finish. From the serious issues of treating cancer to more novel affairs, like creating the Washington Monument out of thousands of playing cards, there were many interesting booths to discover. (more…)
The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been the fastest growing retail channel in the U.S. beauty market, advancing at a compound annual growth rate of 24% since 2009. In a turn of events, Kline observes the opposite occurring in 2014, as digital pure plays are increasingly expanding beyond the virtual world into the physical one.
Birchbox, the pioneer of online subscription sampling, opened its first physical store in New York City in 2014, followed by its first holiday pop-up shop for men later in the year. The firm has also teamed up with Gap to bring Birchbox to seven U.S. locations through pop-up shops. (more…)
Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.
I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points. (more…)
Skin care experts and enthusiasts converged at the Mandalay Bay hotel in Las Vegas to attend The International Spa Association‘s annual conference last week. The show’s mantra focused on creativity in aspects of spa business, from ideation to the presentation of products.
The exhibition opening was celebrated with a vibrant introduction from the University of Las Vegas’ drum line. When the exhibit hall doors opened, there were brightly lit booths where spa directors and line representatives sampled the newest products, reviewed line sheets, and placed orders. (more…)
Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring Baby Magic, Snuggles, and Cinnabon scents. In 2013 scent preferences underline the classic appeal of nature-themed, and subtle fragrances, like “water,” “beach,” “air,” and “linen” are emerging as the most popular home fragrances, overtaking “floral,” “fruity,” “seasonal,” “spices,” and “masculine” fragrances. (more…)
According to our recently completed consumer research on at-home beauty devices usage, all signs point to China as being the most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues. The younger population are the ultimate “beauty junkies”
Our research queried women from six dynamic markets: China, Japan, France, Germany, the United Kingdom, and the United States on their beauty device usage, as well as their attitudes on aging and where they go for advice on products. In general, penetration was relatively low for device usage; overall, it was well above average in China where beauty devices are used by nearly 60% of respondents. (more…)
As 2013 comes to a close, I made my traditional round of store checks to sniff out some holiday home fragrance offerings. Being in South Florida, how is it not possible to be in a jolly mood with the weather so wonderful, far away from the Northeast’s snow and freezing temperatures?
From ribbed colored glass candles at Pier 1 to oversized metallic filled candles at Walmart, there appeared to be something to light up the season for all budgets. The household aisle, where mass marketers traditionally showcase their wares, was adorned with holiday/winter collections from Glade, Febreze, and AirWick. I became lost in the differences between Frasier Fir, Christmas Wreath, Glistening Pine, and Shimmering Spruce – how can anyone choose given this forest of variants? (more…)
The International Spa Association’s (ISPA) annual conference held this week at the Mandalay Bay Hotel in Las Vegas has already reported a record-breaking attendance.
The conference’s exhibition and relaxation halls were alternately bubbling with enticing demonstrations and new product displays, with an emphasis on peels, innovative at-home beauty devices, and devices for use in salons.
Nail polish leader CND promoted its new Vinylux nail polish line. This exciting line, a departure from the company’s well-known and highly successful Shellac, is touted to deliver several superior benefits, such as remaining chip-free for up to week, and no base coat use. To demonstrate this product, the company offered complimentary manicures. (more…)