The 2017 edition of Germany’s most attended trade show of the hairdressing industry, TOP HAIR International in Dusseldorf, offered two days of excitement: starting from the abundant exhibition of new product launches to emerging trends in the world of hairdressing. Among the new trends happily enjoying increased popularity over the past two years is the movement in the professional skin care industry focused on revitalizing the culture of barbershops. I would like to call this movement “Barberism” as its growing popularity among today’s global consumers does not only oscillate around the increased purchase of male-specific grooming products, but also focuses on creating a new image of the contemporary man: sexy, confident with his masculinity, and well-groomed. (more…)
Over the last three years, the professional hair care industry has been a witness to the rapidly increasing interest of male consumers in using professional hair care products. While one could trace several factors contributing to this phenomenon, such as more professional hair care products being launched specifically for men or the greater interest from male consumers to use products with high efficacy, the root of this change is instead linked to the emergence of a new cultural shift among men focused on cultivating the sense of a natural lifestyle, strong identity, and masculinity through good grooming. (more…)
The marriage of technology and beauty in Asia continues to experience healthy growth despite the overall beauty industry’s slowdown in the region during 2015. More informed beauty device purchasing decisions by consumers, thanks to a great number of online device reviews and education from marketers, helps strengthen trust in the market. Meanwhile, an avalanche of new product launches, from both local and foreign manufacturers, further solidifies strong sales growth in the Asian at-home beauty devices market, which increases by nearly 12% in 2015.
Within the region, Japan enjoys the highest double-digit growth driven by inbound tourism and local brands’ swift response to new foreign brands attracting consumers with competitive prices. (more…)
Visitors of the 49th edition of Cosmoprof Bologna in Italy, the largest beauty trade show held in Europe, were not disappointed after exploring the latest market offerings from the beauty industry in 2016. While the show focuses on all aspects of beauty treatments from head to toe, this year’s edition seemed to highlight professional hair care for men and the world’s phenomenon of “plexes.”
From cutting, trimming, coloring, to braiding, conditioning, and styling, show attendees could simply enjoy the art of hairdressing embracing both the traditional and non-traditional tools of the trade. These ranged from simple shavers to the latest innovation in the form of a hair regrowth laser used in salons or at home. (more…)
Vivaness Nuremberg, one of the largest international shows for natural and organic cosmetics, celebrates its 10th anniversary this year. This is surely an important celebration for the industry, which is continuously winning the hearts of consumers concerned with natural skin care treatments. Moreover, new trends on display at Vivaness reveal that several marketers of natural and organic brands, such Weleda, Dr. Hauschka, Santaverde, and Lavera, are making a huge step forward in targeting the industry’s Achilles’ heel in terms of effective treatment: anti-aging. (more…)
This year, the TOP HAIR trade show in Dusseldorf was attended by a number of salon hair care professionals looking for new trends, products, and brands. Besides the leading market players, such as L’Oréal, Unilever, Procter & Gamble, and Kao, several niche companies and brands showcased their product portfolio for the German market. (more…)
On February 22 and 23, 2015, professional beauty aficionados gathered at the Excel Exhibition Center in London to get acquainted with the latest trends and product innovations in professional skin care, nail care, and, for the first time, hair care expected to blossom throughout the beauty year of 2015. (more…)
This October, the city of Amsterdam brought together marketers and distributors, as well as market experts of at-home beauty devices, to attend a meeting organized by the Home Use Device Working Group (HUD). The main goal of the group, established in 2012, is to assist in the development of international standards and regulations relating to safe and effective home use, light- and energy-based beauty devices. At the event, spurred by discussions about safety issues and enriched with various insights from the industry experts, Kline presented on the overall state and developments of the global market, as well as consumer insights.
During the last few years, the at-home beauty devices segment has been enjoying the most progressive growth among the entire beauty industry. However, this booming segment may face greater challenges in the near future if product safety is not precisely defined and products are offered with unproven performance, questionable construction, and potentially unsafe features. (more…)
This year, CosmeBio, the leading organic cosmetics professional association and a founding member of the European group which developed the European COSMOS-standard, held its assembly on June 17 in Paris. At this year’s event, the spotlight was on CosmeBio’s activity in 2013, as well as the organization’s future plans focused on improving the recognition of the CosmeBio label on the international scale.
For the attendees of the CosmeBio’s assembly this year, a priority for the future has been set: to increase the focus on radical re-distribution of their brands. (more…)
At nearly $30 billion globally in sales, the green beauty concept perseveres. The positive progress of the natural cosmetics market in 2013 assured marketers that global consumers remain drawn towards this trend. Marketing investments, new product developments, and the efforts of certifying agencies such as BDiH, Cosmebio, and Natrue to shed better light on the transparency of ingredients used by marketers in their product manufacture have all contributed to the global increase in sales of natural cosmetics by 10.6% in 2013. While the growing demand of consumers opens new doors of opportunity for more marketers to become a part of the trend, the increased competition makes it more difficult to join the market with no risks. Natural cosmetics consumers are becoming more selective, conscious of their product choice, and take a greater interest in understanding the quality and origin of ingredients. (more…)