Behind the Beard Trend: Will Barbershops Continue to Thrive?

Will Barbershops Continue to Thrive?
Will Barbershops Continue to Thrive?

Over the last three years, the professional hair care industry has been a witness to the rapidly increasing interest of male consumers in using professional hair care products. While one could trace several factors contributing to this phenomenon, such as more professional hair care products being launched specifically for men or the greater interest from male consumers to use products with high efficacy, the root of this change is instead linked to the emergence of a new cultural shift among men focused on cultivating the sense of a natural lifestyle, strong identity, and masculinity through good grooming. (more…)

Technology Meets Beauty in Asia

Beauty Devices Asia
Beauty Devices Asia

The marriage of technology and beauty in Asia continues to experience healthy growth despite the overall beauty industry’s slowdown in the region during 2015. More informed beauty device purchasing decisions by consumers, thanks to a great number of online device reviews and education from marketers, helps strengthen trust in the market. Meanwhile, an avalanche of new product launches, from both local and foreign manufacturers, further solidifies strong sales growth in the Asian at-home beauty devices market, which increases by nearly 12% in 2015.

Within the region, Japan enjoys the highest double-digit growth driven by inbound tourism and local brands’ swift response to new foreign brands attracting consumers with competitive prices. (more…)

Cosmoprof Bologna 2016 Covered Hair from A to Z

Cosmoprof Bologna 2016
Cosmoprof Bologna 2016

Visitors of the 49th edition of Cosmoprof Bologna in Italy, the largest beauty trade show held in Europe, were not disappointed after exploring the latest market offerings from the beauty industry in 2016. While the show focuses on all aspects of beauty treatments from head to toe, this year’s edition seemed to highlight professional hair care for men and the world’s phenomenon of “plexes.”

From cutting, trimming, coloring, to braiding, conditioning, and styling, show attendees could simply enjoy the art of hairdressing embracing both the traditional and non-traditional tools of the trade. These ranged from simple shavers to the latest innovation in the form of a hair regrowth laser used in salons or at home. (more…)

The Green Revolution in Anti-aging

Natural Personal Care
Natural Personal Care

Vivaness Nuremberg, one of the largest international shows for natural and organic cosmetics, celebrates its 10th anniversary this year. This is surely an important celebration for the industry, which is continuously winning the hearts of consumers concerned with natural skin care treatments. Moreover, new trends on display at Vivaness reveal that several marketers of natural and organic brands, such Weleda, Dr. Hauschka, Santaverde, and Lavera, are making a huge step forward in targeting the industry’s Achilles’ heel in terms of effective treatment: anti-aging. (more…)

TOP HAIR International in Dusseldorf Sets New Trends for Hair Care in 2015

TOP HAIR International 2015
Photo source: TOP HAIR International

This year, the TOP HAIR trade show in Dusseldorf was attended by a number of salon hair care professionals looking for new trends, products, and brands. Besides the leading market players, such as L’Oréal, Unilever, Procter & Gamble, and Kao, several niche companies and brands showcased their product portfolio for the German market. (more…)

Notes from Professional Beauty London: The Bright Side of 2015

Professional Beauty London 2015
Professional Beauty London 2015
Photo credit: Professional Beauty London

On February 22 and 23, 2015, professional beauty aficionados gathered at the Excel Exhibition Center in London to get acquainted with the latest trends and product innovations in professional skin care, nail care, and, for the first time, hair care expected to blossom throughout the beauty year of 2015. (more…)

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices Marketers

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices MarketersThis October, the city of Amsterdam brought together marketers and distributors, as well as market experts of at-home beauty devices, to attend a meeting organized by the Home Use Device Working Group (HUD). The main goal of the group, established in 2012, is to assist in the development of international standards and regulations relating to safe and effective home use, light- and energy-based beauty devices. At the event, spurred by discussions about safety issues and enriched with various insights from the industry experts, Kline presented on the overall state and developments of the global market, as well as consumer insights.

During the last few years, the at-home beauty devices segment has been enjoying the most progressive growth among the entire beauty industry. However, this booming segment may face greater challenges in the near future if product safety is not precisely defined and products are offered with unproven performance, questionable construction, and potentially unsafe features. (more…)

Another Shade of Green: Focus on Expanding Distribution at CosmeBio Event

ImageThis year, CosmeBio, the leading organic cosmetics professional association and a founding member of the European group which developed the European COSMOS-standard, held its assembly on June 17 in Paris. At this year’s event, the spotlight was on CosmeBio’s activity in 2013, as well as the organization’s future plans focused on improving the recognition of the CosmeBio label on the international scale.

For the attendees of the CosmeBio’s assembly this year, a priority for the future has been set: to increase the focus on radical re-distribution of their brands. (more…)

Green Means Go for Beauty: Natural Personal Care Market Still Booms

natural beautyAt nearly $30 billion globally in sales, the green beauty concept perseveres. The positive progress of the natural cosmetics market in 2013 assured marketers that global consumers remain drawn towards this trend. Marketing investments, new product developments, and the efforts of certifying agencies such as BDiH, Cosmebio, and Natrue to shed better light on the transparency of ingredients used by marketers in their product manufacture have all contributed to the global increase in sales of natural cosmetics by 10.6% in 2013. While the growing demand of consumers opens new doors of opportunity for more marketers to become a part of the trend, the increased competition makes it more difficult to join the market with no risks. Natural cosmetics consumers are becoming more selective, conscious of their product choice, and take a greater interest in understanding the quality and origin of ingredients. (more…)

Rejuvenating Trends at the Professional Beauty 2014

Professional Beauty 2014For the last 25 years, the Professional Beauty Show in London has been serving as the beauty platform for industry professionals and clients to learn about new trends in skin care products and their most efficient application. This year, the show brought together more than 600 brands from every area of the industry including skin care, aromatherapy, spa, advanced treatments, nails, makeup, tanning, and equipment, increasing the presence of brands from overseas. Major brands chose Professional Beauty as the platform for their new launches; skin care brand Elemis showcased its first treatment machine Biotec, distributor Louella Belle introduced its latest addition IBX to the nail fanatics, and equipment brand 3D-Lipo showed off the much anticipated 3D-Lipolite system. (more…)