Professional Hair Care Gets the Royal Treatment

Salon Hair Care Global Series
Salon Hair Care Global Series

A new generation of treatment products has propelled the salon hair care industry to hit a five-year high in terms of sales growth in 2015. Treatment products was the only product type to register a double-digit gain for the year, with growth nearly four times the industry average. Driven not only by bond multipliers—a brand new sub-category created singlehandedly by Olaplex that was quickly and fiercely replicated by countless others—but also by many deep nourishing treatments and multi-benefit products, as more emphasis is placed on healthier hair and scalps.
(more…)

All Natural Products are Here to Stay

Natural Personal Care
Natural Personal Care

Now topping an estimated $36 billion at the manufacturers’ level and experiencing more than five consecutive years of double-digit growth, the natural beauty and personal care market is as vibrant as ever. Once thought of as a passing trend, the natural and organic movement has solidified itself an industry mainstay that gets stronger each year thanks to growing consumer demand and higher performance products.

Having natural ingredients alone used to be enough to satisfy the core natural user, but now that the trend has moved squarely into the mainstream, it’s more critical than ever that products deliver results. (more…)

Cosmetic Textiles – Where Beauty Meets Fashion

Cosmetic Textiles
Cosmetic Textiles

The fashion and beauty industries have always been closely aligned, with runway trends often dictating the latest crazes in makeup and hairstyles. The two industries have now officially collided with the arrival of cosmetic textiles. The cosmetotextile market’s recent rise is paving the way for a new means in which consumers can consider their garments, providing a new growth avenue for both cosmetic and apparel manufacturers. (more…)

You’d Better Watch Out, You Might Want to Cry—NYX is Coming to Town

NYX is Coming to Town
NYX is Coming to Town

NYX, the now L’Oréal-owned mass cosmetics brand that has taken the beauty market by storm, opened its first retail locations in Arcadia and Torrance, CA, in October. The brand has already opened a third location in Rancho Cucamonga, CA, and plans to open at least two additional locations in California before the end of the year. Major plans are apparently in place to transform the chain into a national retailer in early 2016, as initial signage has popped up in malls around the United States indicating that NYX is “coming soon,” potentially disrupting the beauty retailing landscape in a major way.

NYX had already altered the mass beauty market by covertly acquiring a cult-like following via a modern twist on grassroots marketing: putting free products in the hands of beauty vloggers. (more…)

The Leadership Scramble in Professional Beauty: Who Will Win?

The Leadership Scramble in Professional Beauty: Who Will Win?
The Leadership Scramble in Professional Beauty: Who Will Win?

Acquisition activity has greatly altered the landscape of the global professional beauty industry in the past few years. L’Oréal is now the clear leader and only major player to have a leadership role in all three sectors of professional beauty: hair care, skin care, and nail care. The company has long held the #1 spot in the hair sector. With its acquisitions of SkinCeuticals (2005) and Essie (2010), L’Oréal landed a slot among the top 10 in skin care and nail care, respectively. Adding Decléor and Carita to its portfolio in 2014 propelled L’Oréal to the #1 ranking in skin care. The #1 spot is now firmly taken, but rankings beyond that are very much up for grabs.   (more…)

Changing Tides: Procter & Gamble Returns to its Roots, and the Rise of Coty’s Beauty Empire

Coty Acquires Procter & Gamble's Beauty Brands
Coty Acquires Procter & Gamble’s Beauty Brands

Procter & Gamble (P&G) has been the leader in the U.S. beauty and personal care market since the very first edition of Kline’s Cosmetics & Toiletries USA report was published in 1963. That study, which was authored in part by Dr. Charles Kline himself, reported P&G among the leaders in the soap, deodorant, toothpaste, and shampoo categories—a position the company still retains some 50+ years later, now with a new CEO taking the helm.

Once the transaction to shift ownership of 43 brands to Coty, which was announced in July 2015, is complete, P&G will slip to the #2 spot, leaving L’Oréal in the #1 position. Meanwhile, Coty will jump to fifth place, up from ninth, edging Johnson & Johnson out of the top five. (more…)

Unilever Builds Skin Care Business with a Superfecta of Indies

Unilever-skin_care_acquisitions
Unilever Skin Care Brands Acquisitions 2015

In 2015, the trend towards acquiring successful up-and-coming, innovative brands continues. Some of the most notable headlines in the beauty industry in recent months are about who is being acquired by whom. More importantly, these acquisitions feature a new generation of competition for the leading companies—indie brands. As noted by Carlotta Jacobson, President of CEW, at a recent CEW Newsmaker Forum, “These brands are the new newsmakers.” Many leading companies, like Unilever, are taking notice. (more…)

Innovation in Action: CEW Honors Top Beauty Launches

CEW 2015 Insiders’ Choice Beauty Awards
CEW 2015 Insiders’ Choice Beauty Awards

Innovation is the single biggest driver in the mature $64 billion U.S. beauty market. Consumers crave newness and, more than ever, demand value-added products that are not only “new and improved,” but truly deliver results. On May 15, 2015, CEW hosted its 21st Annual 2015 Insiders’ Choice Beauty Awards to recognize some of the industry’s most innovative beauty launches from 2014. In this blog post, we’ll take a look at a few award winners that had a positive impact on the beauty market. (more…)

Natural Segment Continues to Outpace the Overall Beauty Market

Natural Segment Continues to Outpace the Overall Beauty MarketThe natural and organic personal care market has registered double-digit growth for the sixth consecutive year since Kline began reporting the burgeoning segment separately in 2007. Now at nearly $30 billion in global sales at the manufacturers’ level, natural beauty has solidified its position as a mainstay in the industry and as much more than a passing fad.

Growing consumer awareness and increasing efficacy of natural personal care products continues to attract consumers who are looking to move away from chemically processed personal care products. Plant-based ingredients were once enough to entice consumers; today a product’s function and efficacy are now regarded as at least as important as the ingredient source by many consumers. (more…)

The Colorful Facets of the Global Professional Hair Care Market

professional hair careThe dynamic and hard-to-track professional hair care market continues to evolve each year. Care products, consisting of shampoos and conditioners, is the fastest growing category, advancing 3% globally in 2013. The conditioners category remains vibrant, particularly the treatment segment, which has begun to shift away from oils in favor of multi-benefit and hybrid products, a trend spurred by Revlon’s Uniq One.

Hair colorants are also gaining share, driven mainly by the continuation of the low/no ammonia trend which began in 2009 with the launch of INOA by L’Oréal Professionnel. In 2013, the segment evolved into new sub-segments, such as colorants with conditioning properties and those that are free from potentially harmful ingredients. The popular low/no-ammonia segment surged by 41% in North America, but still has relatively low penetration, especially when compared to Western Europe, which represents the majority of the segment’s sales. (more…)