Over 3% global growth and the strong performance of some regions, particularly North America, are proof of another good year for the salon hair care market. Some of the most interesting developments happen on the competitive front where the race for higher shares in the quickly growing bond builders segment is intensifying due to the emergence of new brands. Olaplex, the pioneer in this segment, continues its efforts to remain the leader, not only through expansion, but also through legal action towards its competitors.
Market consolidation continues to shape the industry with two recent acquisitions—Conair adds Aquage to its portfolio and Unilever purchases Living Proof. It’s an important step for Unilever, which competed only with one master brand, TIGI, in the professional hair care arena. Unlike TIGI, which takes pride in being a brand “by hairdressers for hairdressers,” Living Proof is a hybrid brand with strong distribution in both salons and retail. (more…)