Kline’s Industrial and Institutional practice offers a diverse portfolio of studies that provide market size and segmentation estimates on segments like janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, I&I hand care, and I&I air care. Our newest offering, Foodservice Cleaning Products in Europe, is expected to be published by the end of the year and offers a full assessment of warewash chemicals, surface-cleaning, and hand care used in commercial kitchens and foodservice areas in France, Germany, Italy, Spain, and the United Kingdom.
Like all of Kline’s I&I market studies, in addition to in-depth interviews conducted with industry participants, such as manufacturers and distributors, all of Kline’s assessments include large structured surveys conducted directly with commercial end users. Sample sizes of 750-1,000 end users are typical and provide our clients with a solid basis to understand why end users use the products they do, what they are looking for in the products they clean with, where they buy these products, and what their perceptions and satisfaction are. Emerging trends, online purchasing habits, and the use of concentrates, dilution, and dispensing systems, or ready-to-use products are addressed with end users.
“Our clients rely on the direct feedback from a large number of commercial end users in facilities such as hospitals, long-term care facilities, restaurants, hospitality, retailers, and education to help inform product development and marketing strategies for their professional brands,” says Laura Mahecha, Industry Manager of Kline’s I&I Cleaning Practice.
To learn more about Kline’s market studies for this industry, contact us.