Rose petals rose oil, and rose water—ingredients that date back centuries—are shining bright again in 2018. Kline’s digital tracking service Amalgam shows that 16 rose-infused products rank among the top 100 products in the astringent/toners segment of the facial skin care category in March 2018, compared with only 11 in January 2018.
In March 2018, Leven Rose Moroccan Rose Water Toner is the #1 item in the astringent/toners segment, moving up 11 spots to secure this position. Several other rose-infused toners improve their rank, such as Burt’s Bees Rosewater Toner, which moves up 16 points to place #5, and Mario Badescu Facial Spray Rosewater & Green Tea Duo, which climbs four slots to the 14th ranked position.
There are also several rose-inspired products that appear in Amalgam for the first time in March 2018, such as Mary Tylor Naturals Organic Rose Water Toner Spray as the #46 ranked astringent/toner and Thayers Alcohol-Free Rose Petal Witch Hazel Toner 3-count in the 81st position. The rose ingredient increasingly attracts consumers for its redness-reducing and skin-soothing benefits. The rose trend uncovered by Amalgam’s results, along with new products debuting in Spring 2018, such as Pixi by Petra Rose Tonic, suggests that this trend will continue to be strong.
The rose theme is having a moment in other industries as well. As we pay attention to the home fragrance space for our Home Fragrances: U.S. Market Analysis and Opportunities study, we notice several new rose collections for Spring 2018, from candle brands like Voluspa and Archipelago, as well as a roundup of rose designs in fashion with the new Rogue with Snakeskin Tea Rose Rivers handbag by Coach.