After Years of Stagnancy, Nail Enhancements Take Off

Professional Nail Care
Professional Nail Care

Powered by the nail enhancements category, the global professional nail care market rebounds, increasing by over 6% in 2017, according to our soon-to-be-published Professional Nail Care: Global Market Brief. Resurging interest in the dipping powder systems and the launch of new hybrid gels are among the key drivers moving this market forward.

With approximately 18% growth, nail enhancements is the fastest-growing category in the global professional nail care market in 2017. Most of this growth is being driven by the dipping powder systems, which began as a trend in late 2016 and become mainstream in 2017 with various marketers adding these systems to their product portfolios. A plethora of new dipping powder systems are introduced in 2017, including Cuccio Pro Powder Polish, Artistic Nail Design Perfect Dip, NSI Simplicité PolyDip System, Gel II Skyscraper Nail Liquid and Powder System, LeChat Nail Architecture System, Charisma Nail Innovations Acrylic Powder, LeChat Gelée Mood Powder, OPI Powder Perfection, and ASP Quick Dip System, among others. Marketers are beginning to offer variations to these dipping powders by introducing temperature-activated and mood-changing powders, as well as powders offering ombre effects.

OPI Powder Perfection
OPI Powder Perfection
LeChat Gelée Mood Powder
LeChat Gelée Mood Powder

A new segment of hybrid gels also boosts market growth. These innovative products offer the best of both acrylics and traditional hard gels to deliver strong, flexible, and light nails. Packed in tubes, they are an all-in-one pre-mixed formula that does not contain monomers, nor require mixing, thus giving nail technicians the opportunity to control every aspect of the application from dispensing to sculpting and curing. The pre-mixed formula only needs to be smoothed and guided into shape with a brush moistened into a sculpting liquid. Hand & Nail Harmony revolutionizes this product form with the introduction of the Gelish Polygel, later followed by IBD’s Control Gel and Artistic Nail Design’s Artistic Putty.

Gelish Polygel
Gelish Polygel
IBD Control Gel
IBD Control Gel
Artistic Nail Design’s Artistic Putty
Artistic Nail Design’s Artistic Putty

However, the growing popularity of dipping powders and other enhancements has had a negative impact on the sales of traditional hard gels and acrylics. This is primarily applicable to the North American market where the dipping powder systems trend is extremely popular in 2017. These systems are being marketed as perfect substitutes/alternatives for acrylics (traditional liquid and powder systems).

To uncover the latest key trends and developments shaping the global professional nail care market, please refer to our soon-to-be-published report – Professional Nail Care: Global Market Brief. This study examines the most dynamic markets for professional nail care products, such as Brazil, China, France, Germany, Japan, and the United States. With category profiles for nail polishes, gels, care products, nail enhancements, and major brand snapshots, the report will help you reveal sales by region, product category, and product type, as well as by leading manufacturers.