Kline’s New Amalgam Reveals Beauty’s Cyber Month Winners

Amalgam: New Digital Tracking Service
Amalgam: New Digital Tracking Service

The results for November—also known as Cyber Month—have just been posted in Amalgam, Kline’s digital tracking service. As it is a big month for online gift purchases, we naturally saw many gift sets moving up the ranks. Here are the top scoring items in the makeup kits category:

Topping the list is Physicians Formula Shimmer Strips Custom Eye Enhancing Kit, which moved up 36 spots in makeup overall. This item is consistently among Amazon’s top sellers in eye makeup.

Several Birchbox exclusives are among the top scored items, including Arrow 5 Minute Beauty Kit and The Maid Up & Ready Kit, its curated collection of items from such brands as Jouer, Benefit, and Livingproof.

Too Faced Boss Lady Beauty Agenda, a limited-edition Sephora exclusive, debuted in Amalgam in October, securing the #13 spot in the category. In November, it jumped to the #3 slot. Tarte Limited-Edition Treasure Box Collector’s Set, another Sephora exclusive that debuted on our charts in October, shares the #3 spot.

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A few child-themed items bubbled up to the top of the charts, including Lipstick Queen Frog Prince Story, found at Birchbox and previously at Space NK, as well as a Frozen Cosmetic Beauty Kit by Townleygirl, which debuted in our charts at #11 in makeup kits.

Smashbox holds the #8 and #9 spots with its Create & Transform Master Class Palette, another Sephora exclusive, as well as Try It Kit: Bestsellers, found at both Birchbox and Sephora.

Beyond the top 10, we also see items present on several other retailer sites, including LORAC PRO Palette and Behind the Scenes Eye Primer (#15) found on HSN, Clarins Beauty Stash Kit (#20), available at Saks, and Tarte Tarteist Trove Collector’s Set (#23), created for Macy’s.

Amalgam is a one-of-a-kind powerful online tool that helps you track all the best-performing companies, brands, and items across the leading digital beauty retailers. Based on the continuous collection, aggregation, and blending of data from approximately 20 leading retailer websites, this new interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts.