The professional skin care market in Europe enjoys another year of dynamic growth, according to Kline’s soon-to-be-published Professional Skin Care Global Series report. Key countries for the region, such as France, the United Kingdom, and Germany, account for over 50% of the total European sales in 2017. The region is dominated by local companies, such as Clarins, Babor, and Dermalogica, respectively.
Beauty institutes and spas continue to be the largest channel, accounting for the majority of the market share. However, growth through this channel is slowing down due to the growing popularity of the retail channel, especially the Internet, as more consumers are making replenishment purchases through the Internet to refill their product supply rather than visiting aestheticians. Some large brands, such as Dermalogica, have also increased their focus on the retail channel in 2016 and 2017. The number of independent beauty institutes is shrinking in Europe due to growing competition from the retail channel. The medical care providers channel continues to witness strong growth due to the growing demand for minimally invasive procedures in Europe in 2016 and 2017.
Demand for anti-pollution and detox products has grown; however, anti-aging products with skin firming and wrinkle-reducing benefits continue to be the main driver of the professional skin care market’s growth in Europe. In addition, as consumers look for high-efficiency skin care products, specialty treatments and serums are the most popular product types in the region and also in high demand due to their specific benefits.
Hyaluronic acid and retinols are the trending product ingredients in Europe, with several leading marketers introducing products infused with these ingredients, such as Dermalogica Overnight Retinol Repair by Unilever, SkinCeuticals Hyaluronic Acid Intensifier by L’Oréal, and Hydracure Hyaluronic Force by Germaine de Capuccini. Also continuing to trend are peptides, plant-based ingredients (such as phytosterols) and mineral cosmetics, and prebiotics—which feed good bacteria and counter inflammation from products that wipe out all bacteria—in skin care.
Stay tuned as the United States, China, and South Korea volumes will follow soon to complement our well-regarded series of reports on the professional skin care market. In addition, our Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey helps marketers understand what skin professionals value most when it comes to the brands they use.
Written by Sai Swaroop, Project Lead Kline Consumer