After years of minimal or no innovation in the professional hair tools and appliances market, we are now seeing some exciting developments, shaped by various innovations and novelties, as well as the growing barbershop trend. Let’s take a look at some of the most interesting dynamics:
Multifunctional professional hair tools and appliances – Similar to the salon hair care market, multipurpose functionality for easier and faster hair styling, drying, and even coloring is key. The U.S. professional hair care brand Pravana introduces a unique multifunctional product – Blonde Wand, a thermal straightening tool which combines a lightening cream with heat for quick results. The product claims to color hair in just 1.5 hours.
Another multifunctional product is the Daroko Powerstyler, a hairdryer nozzle attachment that claims to curl or straighten hair in just 15 minutes. The nozzle has two ceramic plates that can withstand the highest possible temperature a professional hairdryer can reach. The product is recognized among hairdressers in the United Kingdom and is currently entering the U.S. market.
Less damaging hair tools – Over the past few years, we saw the market move away from traditional, harmful heating tools towards ceramic ones which are said to be less damaging for hair. GHD, the market leader in professional hot tools, introduces GHD Platinum Styler, which can act as a curler or a straightener. The product is meant to protect and improve the shine and health of the hair while styling.
Duration of professional styling – Speed and convenience remain some of the most important factors for hairdressers and end consumers alike. The Italian brand Ga.Ma Professional launches one of the fastest heating straighteners in the world called Ga.Ma Hair Straightener CP3 Ceramic Nano Tourmaline, which heats up to 200-degree C in less than 12 seconds.
Lightweight professional hair appliances – Hair dryers are the largest part of the professional hair appliances market. Following the introduction of Dyson Supersonic, marketers continue to introduce lighter and even quieter hairdryers, such as the Parlux 385 Power Light Ceramic Ionic Dryer. This hairdryer is the lightest in Parlux’s product range, as well as the most powerful. The hairdryer has ceramic and ionic technology, which is meant to keep hair moisturized and smooth.
Men-centric hair tools – The substantial increase of barbershops in Europe and the United States has a positive impact on the professional hair tools and appliances market, fueling growth of the trimmers and clippers category. Panasonic, a renowned marketer in this category, is now expanding to the U.S. market. Other U.S.-based brands, such as Andis and Wahl, register healthy growth in the trimmers and clippers category in Europe.
Our upcoming Professional Hair Tools and Appliances: Global Market Analysis and Opportunities report will take a deep dive into this market to reveal key trends and emerging technologies, the most popular types of hair appliances, the fastest growing regions, and the largest players out there along with various data breakdowns and expert insights. For an in-depth view on the rising barbershop trend, take a look at our Barbershops: Global Market Brief analysis, where we interviewed market participants across Brazil, Europe, and the United States to assess the segment’s size and growth, estimated number of barbershops, services offered, most popular products, and impactful brands.
Written by Marina Drobnjak, Researcher, Kline and Marcela Chifu, Senior Marketing Executive, Kline.