The dynamic professional nail care market continues on its evolution path with new innovations and trends. The boundaries between categories start to blur, as marketers continue to launch products that are either cross category or similar in results to products from another category. Let’s take a look at the top three trends and innovations from this market in 2016:
1. Top coats with gel-like results – Originally started by L’Oréal with the launch of Essie Gel Setter in 2015, this new trend makes big waves in 2016 with several marketers launching similar variants. When applied on nail lacquer without UV/LED curing, these top coats give a gel-like result, such as high shine, long-wear, and chip-resistance. New entrants in 2016 include Seche Vive and INM’s Curiosity, among others. A newer version of this trend is Young Nails’ Caption Conversion System, comprising of a base coat and top coat, which produces a gel-like result with high shine, extended wear, and hassle-free removal when used with nail lacquers and UV or LED curing.
2. Long-wear nail polishes, also called hybrid nail polishes, is a trend that revolutionized the market in 2015 and continues to be a mainstay, with major brands offering such product lines. Other brands that are joining this scene in 2016 are American International Industries’ IBD with its Advanced WearPro Lacquer in 96 shades and Orly International’s SpaRitual Gold 2 Step Flexible Color System.
3. Natural and organic products – This trend continues to strengthen in the professional nail care industry due to consumers’ growing awareness about the harms associated with chemically-formulated products. As a result, marketers are increasingly formulating their nail polishes and gels to be three-, five-, or seven-free, cruelty-free, vegan, gluten-free, and enriched with natural and organic ingredients. Some of these sustainable products are Modish Polish, Azature Gelgasm, and SpaRitual’s Vegan Nail Lacquer collection. Major marketer Orly International introduces the Breathable collection, a nail lacquer collection formulated with argan oil, vitamin B5, and vitamin C, available in 18 shades, which also helps repair damaged nails and stimulate nail growth.
To learn more about this market, stay tuned for the new edition of our annual Professional Nail Care: Global Market Brief report, coming out this winter. This report will help you stay ahead of the latest trends and dynamics prompting growth in the hard-to-track market for nail care products, gels, long-wear nail polishes, nail enhancements, and nail polishes sold and used in nail salons.
Written by Shivani Singh, Senior Consultant Kline Consumer Products