The second weekend of October in England was all about the latest, most advanced, and most exciting trends igniting the beauty industry for professional hair, skin care, and nails. The cachet of exhibitors at both Salon International 2012 in London and Professional Beauty North 2012 in Manchester, including Kerastraight, Kevin Murphy, Goldwell, Keune, Macadamia Natural Oil, China Glaze, Essie, CND, Fake Bake, Dermalogica, Jessica, Sienna X, NYX, Lauren’s Way, and Elemis, suggested that marketers see consumers as forgoing austerity and – while still value-driven – are significantly preferring quality and results over quantity and cost.
Salon International 2012 saw the venue turn into a three-day performance stage for professional hair care industry marketers launching their new products at the show. The Fall/Winter 2012 season consists of new hair colors and hair oils delivering the utmost conditioning benefits. With the popularity of nut-based hair oils among savvy consumers, marketers came forward with new products promising unique end-results and easy application. With the motto Closer to Stylist. Closer to Hair., Goldwell introduced its new Elixir Oil treatment infused with consumer-demanded argan oil complemented by tamanu oil from the South Pacific. Keune took a more declared green approach with re-branded packaging of its So Pure concept line of organic hair care products, which also offers So Pure Moroccan Argan Oil recommended for use with its hair color applications. Macadamia Natural Oil also hit big with its launch of a new line of hair coloring products infused with macadamia oil and argan seed oil.
Anti-aging solutions were the predominant product offering at Manchester’s Professional Beauty North 2012. With ever growing consumer interest in line-reduction and anti-wrinkle treatments, marketers responded with a fresh-faced gamut of products. French skin care trend-setter Decléor introduced its new cleansing product range Aroma Cleanse Collection for nine different skin types. Its French sister line Thalgo presented an anti-aging eye care range targeting fine lines, fatigue, and puffiness. Top British professional beauty brand Elemis also focused on the anti-aging solutions, showing off its new Pro-Collagen Advanced Eye Treatment and Pro Intense Lift Effect anti-aging lotion.
With a few months left to the year, the enthusiasm of consumers clearly suggests that marketers can look forward to increased sales in their anti-aging treatments for the face, body, and hair. Face up confidently and radiantly for a successful end of year!
Ewa Grigar, Senior Analyst