Lash Enhancers Take Beauty by Storm

Lash Enhancer Products and Services
Lash Enhancer Products and Services

Lash extensions and eyelash enhancers have become the latest trend in beauty in recent years as women opt for an alternative to makeup and move towards effortless beauty. Lash services thrive in 2017, and according to our Kline PRO, the number of professional eyelash services performed are up 14%, as well as up 15% in revenue, through second quarter 2017 versus the same period the prior year, with an average price point of $70.00.

Amazing Lash Studio, a leading lash service franchise located across 28 states with a heavy concentration in Texas, expands quickly in 2017. Since its opening in 2010, the company has expanded to 170 locations in the United States with plans to open more than 130 sites in the near future. (more…)

Food safety compliance helps drive steady growth of the foodservice cleaning market

Foodservice Cleaning Products
Foodservice Cleaning Products

Both consumers and foodservice professionals alike share concerns over foodborne illnesses and preventing such outbreaks. The cleanliness of food preparation areas, surfaces, and wares used to prepare and serve food are of utmost importance. In fact, food safety compliance was the single most important issue among over 700 foodservice professional respondents surveyed recently by Kline. Employee training was a close second in terms of importance with other trends, such as minimum wage increases, Internet of Things, green cleaning, labor saving devices, and the impact of social media on their business, such as Yelp, Open Table, and online reviews being of secondary importance. (more…)

What are the Biggest Trends in Beauty?

The ever-changing world of beauty continues to evolve, and another year of reporting on trends, brands, and products comes into full swing as our analysts delve into the research for the 43rd edition of the Cosmetics & Toiletries USA report, which encompasses five product classes and 18 product categories. While many of the new trends and developments are category-specific, a few stood out during the year that we would like to highlight below. (more…)

Optimizing the Beauty Omnichannel: NYX’s Success Story

NYX Store
NYX Store
Image source: Retail Insider

NYX Cosmetics is a brand that has historically been ahead of its time when speaking about its approach to retail. As a result, this makes the brand a fantastic example of how an omnichannel approach to retailing is necessary in today’s current beauty retail environment.

The brand started off as an e-commerce business, appealing to vloggers before they became mainstream. After help from the digital world and the brand’s appeal became more well-known, NYX Cosmetics continued to launch into different brick-and-mortar mass stores, keeping the brand’s identity alive, even in a new selling format. (more…)

Introducing a brand new tool that provides retail images of OTC categories and brands across multiple channels

Retail Landscape: OTC Drugs
Retail Landscape: OTC Drugs

Retail aisles and OTC shelves change all the time and vary by category, retail channel, and time of the year. Keeping abreast of what’s happening on shelves is an arduous task, and it’s even harder to track trends over time for OTC sales professionals and brand managers. Therefore, Kline is announcing a powerful new image database to help our clients stay informed of trends in major retailers for their brands and categories. Retail Landscape: OTC Drugs is a fully searchable, filterable image database of actual images taken in stores monthly. Images are uploaded to the database monthly and can be searched by category, brand, company, retail channel, store, location, and date.

“OTC sales professionals may be capturing such information from their individual store visits, but it is often done on an ad hoc basis and not shared across the organization,” says Laura Mahecha, Kline’s Healthcare Industry Manager. “With travel budgets reduced and actual time spent in retail stores limited, it is even harder for sales professionals to make informed decisions.”

This new image database will provide monthly images of category planograms, brand facings and placement, pricing, on-shelf and in-store promotions, signage, and private-label placement and pricing starting in Q1 2018. Both urban and suburban locations will be captured at various geographies in the United States. Images from approximately 100 retail stores will be added to the database each month, and it is accessible without any limits on the number of users, making it a more comprehensive and thorough tool to help inform OTC professionals’ decisions. The categories and retail channels tracked will evolve and change, based on subscriber needs and input, over the course of the year to result in a fully searchable database across all OTC categories and most major retail channels. Quarterly newsletters highlighting trends or changes at retail will also be provided to subscribers. Subscribers also have the option to make custom requests when necessary, for fast-turn around images that capture specific competitive brands, retailers, geographic locations, etc.

For a free demonstration and more information, CONTACT US.

Driving the Beauty Industry Forward with Data

Last week, the professional beauty industry’s top leaders convened in Scottsdale, AZ, for the 4th annual PBA Executive Summit. This yearly gathering is designed to bring key players to network while learning from a collective of esteemed speakers on how to successfully shape their businesses for tomorrow. Their messages were all clear and consistent with one common theme—Data is King.

Peter Sheahan, founder and Group CEO of Karrikins Group discussed how, in such rapidly changing times, particularly within the beauty industry, can you remain relevant, moving beyond the competition. As technology continues to disrupt and threaten our existing business models, Sheahan drove home the idea that it is crucial to understand our customers and own companies and by using data and insights we can model our business to reflect their changing needs. (more…)

Salon Survival – Finding the Right Mix

Hair Salon
Hair Salon

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.

Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance. (more…)

Pain Management Devices Market Warms Up for the Sprint Ahead

Pain Management Devices
Pain Management Devices

Over 100 million Americans are affected by chronic pain, according to The American Academy of Pain Medicine. With the aging population, the number of people looking for pain relief solutions is set to grow. Currently, the most commonly used pain remedies are prescription drugs, OTC medications, rubs, and powered devices. According to Kline’s Nonprescription Drugs USA report,  manufacturers’ sales of OTC medications are valued at almost USD 3 billion, growing at a slow pace of 1.5%. The topical analgesics account for USD 450 million, showing 12% growth. Powered pain management devices, with a market value of USD 250 million, are growing at over 20% in 2017.
(more…)