The facts are in: 2017 was not a good year for some of beauty’s mega brands. Industry icons like Cover Girl and Gillette, former and current Procter & Gamble brands, respectively, reported disappointing sales despite their usual big wallet marketing budgets. Noteworthy indie brands, such as Huda Beauty and Glossier, are realizing off-the-chart growth, with by comparison, change purse budgets. While the path forward does point to marketing budgets shifting to social media, as well as engaging with well-known (and often increasingly expensive) influencers, such as Michelle Phan, that approach may only partially help mega brands sustain if not regain their stature and relevance with consumers. Susan Babinsky, head of Kline’s CPG management consulting team, provides her point of view on four key strategic levers that mega brand leaders need to adopt in whole or in part to remain competitive. (more…)
Fueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline’s recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into the industry. (more…)
Our recently published report on the beauty devices market showed optimistic growth in the United States in 2017, which was in contrast to the 3% decline the prior year. Globally, we expect that the beauty devices market will grow stronger in 2017 than in 2016, based on preliminary findings of our Europe and Asia research. Kline’s beauty device experts Kelly Alexandre and Karen Doskow weigh in on the market moving forward. (more…)
Learn more about the turf and ornamentals market in France, Germany, Italy, Spain, and the United Kingdom.
Last week, we attended CEW’s Product Demonstration, where over 800 products and 433 brands showcased their newest products. The sold-out event was not only exciting in the number of new products and brands that were showcased, but also exciting in the advancements, ingredients, and technologies that were put on display this year. Here’s what caught our attention in each category. (more…)
By definition, excipients are inactive substances that serve as a medium or vehicle for pharmaceutical active drug substances. Over the years, excipients have been increasingly developed to provide important functionalities to pharmaceutical formulations. The global pharmaceutical market is worth over USD 1.1 trillion as of 2017 and expected to grow over 4% annually over the next five years. The global market of specialty excipients in the overall pharmaceutical industry is estimated at about USD 6.8 billion in 2017. (more…)
There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The Clean Label Project is an independent product testing organization that tests pet and baby foods and beverages for the presence of harmful ingredients. Clean labels are found on products that contain no artificial flavors, colors, sweeteners, preservatives, GMOs, antibiotics, or hard-to-pronounce, unrecognizable ingredients. Consumers are scrutinizing labels and ingredient lists, looking for short, easy-to-read, easy-to recognize ingredient lists. They are also attracted to products that claim to be “free of” artificial dyes, preservatives, GMOs, and other synthetic substances. (more…)
A growing awareness of biopesticides’ favorable features, including safety and efficiency, as well as stringent legislative requirements, are driving the biopesticides market. The biopesticides market grew 24% from 2014 to 2016 globally to over $1.8 billion, finds the recently published report Global Biopesticides: An Overview of Natural and Microbial Pesticides by international market research and management consulting firm Kline. The market is expected to continue growing at double-digit rates over the next decade, driven by robust growth in countries like Brazil, China, and France. (more…)
At the Personal Care Products Council annual meeting, Susan Babinsky, Senior Vice President of Kline’s Consumer Products and Life Sciences practice, moderated a panel session entitled “Driving the Beauty Industry Forward with Data”. The content and insights shared by the panel provided meeting attendees with insights on how they could take greater advantage of their own and third-party data sources to drive better business performance. Babinsky highlighted how clients are using Kline’s algorithm-based tool Amalgam Digital Beauty Monitor, which rates beauty products to understand who is winning in digital beauty. For instance, Ulta’s own automatic eyeliner brand is among the most recent winners. (more…)
laundry requires specialized knowledge and service. Chemical suppliers often serve as trusted business partners for commercial end users because they provide expert service, especially for large accounts in the healthcare, hospitality, and commercial laundry segments. Kline’s research for our Laundry Chemicals study is underway and, so far, these three end-use segments appear to be contributing to market gains.
Green cleaning trends impacting professional laundry include water recycling/reuse systems, effluent management systems, ozone or electrolyzed water systems, and cold water washing. Water recycling and effluent management systems are expensive and difficult to engineer so only cleaning operations who want to promote a “sustainability/corporate responsibility” image or adhere to government regulations are likely to implement. Ozone water systems have been on the market for 20+ years, and some end users use them as part of their green cleaning initiatives while others are not sold on the usefulness of such systems. Cold water washing, where water temperatures are anywhere from 90-120 °F, use less energy than hot water washing; however, some end users that are particularly concerned with eliminating bacteria, viruses, and other germs from laundry, such as hospitals and long-term care facilities, may not be willing to use cold water washing systems. (more…)