Tracking OTC brands online is crucial to defend market share and deliver growth

Tracking OTC brands online
Tracking OTC brands online

Many OTC marketers struggle with staying abreast of what is happening with their competitors’ brands online. There are rapidly changing conditions online, including new brands and competitors that may or may not be sold on shelves in brick-and-mortar retail stores. These independent brands may not always be on the radar as many are sold exclusively online. They change as often as their prices and promotional offers online. Understanding OTC brands sold online and adjacent brands that can impact an OTC category is critical for success so that marketers can protect their market share and deliver sales growth for their OTC brands. (more…)

Professional Aesthetics Take a Turn from Facial Skin Care to Body Treatments

Professional Body Treatment
Professional Body Treatment

The market for non-surgical procedures has exploded over the last two decades and continues to be vibrant in the United States, recording strong double-digit growth to reach $3.5 billion in 2017, according to our upcoming Professional Aesthetics: U.S. Market Analysis and Opportunities study. This strong growth is driven by several factors, including growing demand for body contouring treatments, technological advancements, distribution expansion, increasing brand awareness as notable celebrities including Christie Brinkley have become the face of devices, such as Ultherapy (Merz), and partnerships with skin care companies to provide complete skin health to consumers. (more…)

Sun Care Products by Professional Skin Care Brands Shine Bright

pro-sun-careSeveral professional skin care brands have products ranked among the top 100 sunscreen items in March 2018 reveals Amalgam, a new service by Kline. EltaMD is a key performer in the sun care space with its UV Daily Broad-Spectrum SPF 40 and UV Clear Broad-Spectrum SPF 46 in the number two and three spots, respectively. Sun care products from brands like Colorescience, Dermalogica, Murad, Dr. Dennis Gross Skin Care, and SkinCeuticals also appear, including SkinCeuticals Physical Fusion UV Defense SPF 50 and Dermalogica Solar Defense Booster SPF 50. In March 2018, all of these products improve their rankings in the sun care segment compared to the month prior, with the exception of EltaMD’s UV Daily Broad-Spectrum SPF 40, which remains in the number two position for the third consecutive month. (more…)

Growing Online Ratings for Solution-based Natural Products

Natural Personal Care
Natural Personal Care

A new era of naturals has begun, with solutions-oriented naturally positioned products launching in various categories, stretching from facial treatments to lash boost products and antifungal foot creams. Such products are penetrating the facial skin care category the fastest, with naturally positioned acne treatments, peels, and microdermabrasion and anti-aging products making their way into the Amalgam Digital Beauty Product Tracker by climbing up the ranks in their respective treatment segments. (more…)

Webinar – The PCMO Market in 2040: Analysis of Emerging Structural Challenges and Opportunities

PCMO_Market_2040_Webinar

 

 

 

 

 

Join Sharbel Luzuriaga, Project Manager in Kline’s Energy/Petroleum Practice, who will provide attendees with the following insights:

  • Key market developments and industry trends
  • Areas where growth opportunities exist
  • How the market is performing
  • The market’s outlook

If you are interested in joining us for this webinar, please, register by Monday, May 14.

REGISTER

Or read our latest blog Multiple Scenarios of PCMO Demand through 2040 Unveiled in Kline’s New Analysis.

Spending on Home Fragrances Soars Online

Home Fragrances Online Sales
Home Fragrances Online Sales

The home fragrances space is a changing landscape in 2017 as the market continues to see a dynamic shift in retail distribution among large, mid-sized, and small brands. Yankee Candle further penetrates the mass market throughout the year, entering Walmart’s doors in the spring, and the brand’s parent company, Newell Brands, opens its first ever experiential pop-up shop during the holiday season as consumers increasingly crave unique and exclusive shopping experiences.

The Internet also sees a big boost in sales as consumers shopping through online retailers, brand websites, and the Internet giant Amazon continues to rise. The direct sales channel has grown at a rate of 11.0% since 2012, and the channel’s share has risen from 10.6% to 16.2% in just five years, according to our soon-to-be-published Home Fragrances: U.S. Market Analysis and Opportunities report. Candle sales through the direct channel in particular have grown at a rate of nearly 19.0% over the same five-year period. (more…)

Understanding European Cleaning Professionals’ Perceptions and Satisfaction

Foodservice Cleaning Products Market in Europe
Foodservice Cleaning Products Market in Europe

Kline’s Industrial and Institutional practice offers a diverse portfolio of studies that provide market size and segmentation estimates on segments like janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, I&I hand care, and I&I air care. Our newest offering, Foodservice Cleaning Products in Europe, is expected to be published by the end of the year and offers a full assessment of warewash chemicals, surface-cleaning, and hand care used in commercial kitchens and foodservice areas in France, Germany, Italy, Spain, and the United Kingdom.  (more…)

The Rise of Inclusive Beauty

Gender-free beauty products
Gender-free beauty products

Inclusive beauty has become embraced by brands and retailers alike in its ability to reach the previously under-served segments of the population who are eagerly accepting products specifically targeted at catering to their needs. Multicultural products, which started in hair care with “ethnic” brands in the market catering to multicultural consumers, have since evolved and penetrated other categories, such as makeup. The rise of gender fluidity and gender-free products is particularly seen in the fragrances and makeup classes. (more…)

Genuine Oil in Japan – A Different Distribution Pattern from ROW

OEM-Genuine-oil-marketGenuine oil (OEM-branded engine oil) demand growth in Asia-Pacific will be driven by growth in the overall passenger car motor oil (PCMO) demand, which in turn is driven by an increase in automotive production and car population. Japan, a mature market of the region, Japan, shows slower vehicle growth with an average service life of passenger cars around 12 to 13 years. Toyota and Honda together account for 50% of passenger vehicle sales in Japan. (more…)