Top Three Drivers of the Global Natural Personal Care Market

Natural Personal Care Global Series
Natural Personal Care Global Series

The dynamics of the natural personal care market are impressive, attracting more and more players that want to profit from the lucrative opportunities this market offers. Over time, our ongoing Natural Personal Care Global Series report has identified several factors that have been influencing and driving this prosperous market. Let’s take a look at the top three drivers in recent years:

10 Essential Tips for Success in the Beauty Devices Market

The Global Beauty Devices Market
The Global Beauty Devices Market

The past year has brought about a number of novel approaches and creative product launches to the world of beauty devices. In addition to new and improved anti-aging, microdermabrasion, and cleansing devices, marketers turned their attention to offering ancillary products including brush heads and skin care creams. They have also branched out to target new audiences with lower-priced options, as well as men with male-specific devices. All of these efforts resulted in market growth of nearly 18% worldwide, according to our recently published Beauty Devices: Global Market Analysis and Opportunities report.

Kline’s August Index of Base Stock Production and Re-refining Cash Margins Shows Improved Margins Base Oil Producers

base stock margin index, Brent Crude Oil, base stocksIn January 2014, Kline, a worldwide consulting and research firm serving the needs of organizations in the lubricants and base stocks industry, introduced its monthly Base Stock Margin Index, a characterization of recent cash margin contributions in the U.S. base oil market over the past 24 months.

The Index estimates cash margin contributions associated with U.S. Group II base stock production. It simulates EBITDA before the deduction of corporate SG&A expenses for typical VGO-based virgin base stock plants and RFO-based re-refineries. A more detailed description of the Margin Index can be found in the January 2014 release.

Professional Skin Care Markets in Europe and China Fight Signs of Aging

Professional Skin Care Global Series
Professional Skin Care Global Series

After experiencing a lackluster performance in 2013, the professional skin care market in Europe shows signs of recovery, posting a 5% average growth through 2015. An increasing number of consumers embracing healthier lifestyle choices and spending more on wellness and fitness has had a positive impact on take-home and in-salon treatments, which have been on the rise.

Germany and the United Kingdom continue to be market drivers, while southern countries, such as Spain and Italy, which posted sharp declines in 2013, have also begun to turn around.  The Russian market remains strong despite the country’s political and economical crisis.

Hair Color Trends Transforming Sales in 2015

Kline PRO
Kline PRO

Fire, mermaid, and pastel balayage are among the coolest hair trends this year, and Kline can support the wide application of products to achieve these trends with market data coming straight out of U.S. salons.

From Katy Perry-inspired pastel rainbow hair to Kelly Osborne-styled lavender hues, colorful hair isn’t just for punk rockers anymore, and lots of women and men alike are ditching natural colors for another level of chic. They shadow roots with violet, teal, and pink, alternate coloring the ends with white, teal, and blue, creating a desired mermaid-like look. What’s more, there aren’t only mermaids out there now.

Changing Tides: Procter & Gamble Returns to its Roots, and the Rise of Coty’s Beauty Empire

Coty Acquires Procter & Gamble's Beauty Brands
Coty Acquires Procter & Gamble’s Beauty Brands

Procter & Gamble (P&G) has been the leader in the U.S. beauty and personal care market since the very first edition of Kline’s Cosmetics & Toiletries USA report was published in 1963. That study, which was authored in part by Dr. Charles Kline himself, reported P&G among the leaders in the soap, deodorant, toothpaste, and shampoo categories—a position the company still retains some 50+ years later, now with a new CEO taking the helm.

Once the transaction to shift ownership of 43 brands to Coty, which was announced in July 2015, is complete, P&G will slip to the #2 spot, leaving L’Oréal in the #1 position. Meanwhile, Coty will jump to fifth place, up from ninth, edging Johnson & Johnson out of the top five.

Rx-to-OTC Switches – Game Changers for the U.S. OTC Drugs Market through 2019

Rx-to-OTC Switch Pipelines in the United States
Rx-to-OTC Switch Pipelines in the United States

Growth of the U.S. nonprescription market is primarily driven by Rx-to-OTC switches as they bring former prescription users to the OTC market. Due to an increasingly favorable regulatory environment, Kline forecasts robust Rx-to-OTC switch activity over the next five years with several all new OTC categories emerging along with many new brands entering the market into existing categories.

If all switches occur over the next five years (even those with low to moderate likelihood), the market is forecast to increase at a compound annual growth rate (CAGR) of 5% by 2019, according to the recently published report covering Rx-to-OTC Switch Pipelines in the United States. By contrast, if the only switches that come to market are those that are predicted to have moderate to high likelihood of approval and launch, the overall OTC market will expand by a CAGR of 3.6% over the next five years.

Beauty’s Digital Pure Plays Go Physical

beauty retailing e-commerce market
Beauty Retailing Market USA

The last several years have been all about beauty marketers and retailers embracing digital. For good reason too, as e-commerce has been the fastest growing retail channel in the U.S. beauty market, advancing at a compound annual growth rate of 24% since 2009. In a turn of events, Kline observes the opposite occurring in 2014, as digital pure plays are increasingly expanding beyond the virtual world into the physical one.

Birchbox, the pioneer of online subscription sampling, opened its first physical store in New York City in 2014, followed by its first holiday pop-up shop for men later in the year. The firm has also teamed up with Gap to bring Birchbox to seven U.S. locations through pop-up shops.

Kline’s July Index of Base Stock Production and Re-refining Cash Margins Indicates Continued Declines for Base Oil Producers

Base Stock Margin Index
Kline’s July 2015 Base Stock Margin Index

In January 2014, Kline, a worldwide consulting and research firm serving needs of organizations in the lubricants and base stocks industry, introduced its monthly Base Stock Margin Index, a characterization of recent cash margin contributions in the U.S. base oil market over the past 24 months.

The Index estimates cash margin contributions associated with U.S. Group II base stock production. It simulates EBITDA before the deduction of corporate SG&A expenses for typical VGO-based virgin base stock plants and RFO-based re-refineries. A more detailed description of the Margin Index can be found in the January 2014 release.