April’s Top Five Digital Beauty Winners

beauty product winnersThe results for April have just been released from Amalgam, Kline’s new e-commerce tracking service. Several beauty items landed at the top of the charts for the first time. Here are some that caught our attention:

Aztec Secret Indian Healing Clay has been inching up the charts since it first debuted in Amalgam last June. In April, it joined the top 10 for the first time, ranking #2 in facial skin care and #1 in masques. This 100% natural calcium bentonite clay is said to be the “world’s most powerful facial.” Most recently, we’ve found this item only at Amazon among the sites monitored in Amalgam; in prior months, it was also found among Walmart’s top sellers. (more…)

Sun Care Products by Professional Skin Care Brands Shine Bright

pro-sun-careSeveral professional skin care brands have products ranked among the top 100 sunscreen items in March 2018 reveals Amalgam, a new service by Kline. EltaMD is a key performer in the sun care space with its UV Daily Broad-Spectrum SPF 40 and UV Clear Broad-Spectrum SPF 46 in the number two and three spots, respectively. Sun care products from brands like Colorescience, Dermalogica, Murad, Dr. Dennis Gross Skin Care, and SkinCeuticals also appear, including SkinCeuticals Physical Fusion UV Defense SPF 50 and Dermalogica Solar Defense Booster SPF 50. In March 2018, all of these products improve their rankings in the sun care segment compared to the month prior, with the exception of EltaMD’s UV Daily Broad-Spectrum SPF 40, which remains in the number two position for the third consecutive month. (more…)

Growing Online Ratings for Solution-based Natural Products

Natural Personal Care
Natural Personal Care

A new era of naturals has begun, with solutions-oriented naturally positioned products launching in various categories, stretching from facial treatments to lash boost products and antifungal foot creams. Such products are penetrating the facial skin care category the fastest, with naturally positioned acne treatments, peels, and microdermabrasion and anti-aging products making their way into the Amalgam Digital Beauty Product Tracker by climbing up the ranks in their respective treatment segments. (more…)

Spending on Home Fragrances Soars Online

Home Fragrances Online Sales
Home Fragrances Online Sales

The home fragrances space is a changing landscape in 2017 as the market continues to see a dynamic shift in retail distribution among large, mid-sized, and small brands. Yankee Candle further penetrates the mass market throughout the year, entering Walmart’s doors in the spring, and the brand’s parent company, Newell Brands, opens its first ever experiential pop-up shop during the holiday season as consumers increasingly crave unique and exclusive shopping experiences.

The Internet also sees a big boost in sales as consumers shopping through online retailers, brand websites, and the Internet giant Amazon continues to rise. The direct sales channel has grown at a rate of 11.0% since 2012, and the channel’s share has risen from 10.6% to 16.2% in just five years, according to our soon-to-be-published Home Fragrances: U.S. Market Analysis and Opportunities report. Candle sales through the direct channel in particular have grown at a rate of nearly 19.0% over the same five-year period. (more…)

Flower Power: How Rose-inspired Skin Care is Climbing the Charts


Rose petals rose oil, and rose water—ingredients that date back centuries—are shining bright again in 2018. Kline’s digital tracking service Amalgam shows that 16 rose-infused products rank among the top 100 products in the astringent/toners segment of the facial skin care category in March 2018, compared with only 11 in January 2018. (more…)

Korean-inspired Makeup Among Amalgam’s Best-selling Products

cushionCushion compacts, a Korean-inspired skin care-infused foundation, brought to the United States in 2015 by AmorePacific, are having another moment in 2018. According to Kline’s digital tracking service Amalgam, the compacts with foundation-soaked sponges are gaining in popularity, as 18 cushion compacts rank among the foundation category’s top 600 products in March 2018, compared with 12 cushion compacts ranked among the category’s top 600 products in December 2017.

In fact, Missha M. Magic Cushion SPF50+/PA+++ is the third best-selling product in the foundation category in March 2018. The product moves up 34 spots to become the highest ranked cushion compact we have seen to date, as more on-the-go consumers take note of the nifty travel-sized product. Even more notable is that the Missha M. Magic Cushion is sold only on Amazon. (more…)