Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made by professional skin care venues when choosing a brand. For example, the ability of the marketer to quickly deliver new product shipments so the skin care professional can restock inventory and replenish fast-moving products is an important factor often overlooked by marketers. (more…)
Did you know that the market for pet care ingredients grows faster than the personal care market? Kline’s Chemicals & Materials industry experts reveal key drivers behind this trend and why it is important to keep an eye on this highly promising segment.
How do you define pet care ingredients?
These are all the major ingredients used in pet grooming product formulations, both for home and professional use. (more…)
Accounting for around 7.5% of the global market share, Southeast Asia is the fourth largest consumer of synthetic latex polymers globally, according to the recently published Southeast Asia report from Kline’s continuous program Synthetic Latex Polymers: Global Business Analysis and Opportunities. A robust economic growth, low industry regulations, and stability in raw material prices appeal to multinational corporations and domestic suppliers, increasing the market rivalry in the region.
Southeast Asia is the global production hub for nitrile gloves, and this makes the glove dipping industry the largest consumer of synthetic latex polymers in the region, as opposed to most other regional markets where paints and coatings is the most consuming application. (more…)
As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat the aging process, a major concern of at-home beauty device users.
Savvy consumers that incorporate technology and gadgets into their everyday lives are trying new products like sleep tech devices and at-home beauty devices as a solution to bettering themselves. However, despite the strong growth, both markets are small and still considered to be in their infancy. (more…)
Coloring has always been the backbone of the salon hair care industry, but never before have so many facets of color permeated the market, with color-related products and services responsible for nearly every growth driver in our Kline PRO database, a powerful resource for the salon industry based on transactional data.
Foodservice distributors and chemical and machinery manufacturers alike can differentiate themselves by offering foodservice end users value-added services ranging from employee training assistance to information on the latest regulations of food safety to technology-enabled efficiency and labor-saving devices. End users in restaurants, hotels, and other foodservice settings are challenged to remain efficient, compliant, and profitable on a regular basis. Distributors or chemical suppliers that offer cleaning chemicals, tools, or machinery to help end users with these issues are seen as valued partners, and loyalty is developed as a result. For example, foodservice distributor Gordon offers a foodservice regulatory compliance program, including online training modules, webinars, and nutrition resources that helps keep their customers coming back to them. (more…)
The global professional nail care market continues to enjoy another year of dynamic growth of over 5%, on par with 2015’s market growth. Nail enhancements, our newest addition to the recently published edition of our Professional Nail Care: Global Market Brief report, represents approximately 10% of this market, witnessing an uptick in sales, mainly driven by the comeback of the dipping powder systems. Several new entrants abound this category, such as Tammy Taylor Prizmatic Powder Coat Nail System, Kiara Sky Dip System, Kiara Sky Dip System, and Entity Dip & Buff System towards the end of 2016. (more…)
Written by Mancer Cyr
Dennis Fugate, Industry Manager of Kline & Company’s Specialty Pesticides Group, is pleased to announce the publication of Global Seed Treatment: Market Analysis and Opportunities, Kline’s study of the 2016 global seed treatment market. Covering 12 countries in four regions, the company believes its report accounts for over 95% of the global market.
Fugate reports that seed treatment sales are estimated at $3.7 billion at the farm gate level, an increase of 9% on a “same country/same currency” from Kline’s prior edition covering the market in 2013. “While this represents a modest CAGR of 2.8%, there has been a great deal of shifting beneath the top line,” Fugate added, “mainly due to insecticide cancellations in Europe, growth in North America, and a strengthened U.S. dollar.” (more…)
The education segment is not the largest in the jansan market, but is expected to grow due to increased penetration of contract cleaners at schools that were primarily self-maintained in the past. To identify the key purchase factors in K-12 education, Kline has conducted a survey among jansan professionals serving this segment.
Child and worker safety is a cornerstone of the schools purchasing decisions when choosing a cleaning chemical brand. Several manufacturers have stated that their green products are in most demand in schools. The findings from our recent surveys are unexpected. (more…)
Questions and Answers:
Our soon to be released Cosmetics & Toiletries USA and Beauty Retailing USA reports are full of insights and relevant data that takes an in-depth look at the dynamics of the ever-changing market and how products are sold.
The comprehensive analysis offered in our Cosmetics & Toiletries USA report encompasses six product classes and 25 product categories from trends and drivers, to assessment of the competitive playing field, to marketing activity and outlook through 2021. The report is complimented by another report, Beauty Retailing USA: Channel Analysis and Opportunities, which focuses on the dynamics of the retailing market and how they support each other to best reach out to new and existing beauty consumers. (more…)