New Natural OTCs Displayed at Natural Products Expo

Photo credit: Natural Products Expo
Photo credit: Natural Products Expo

This year’s Natural Products Expo West was a huge event with over 80,000 attendees walking multiple floors of the Anaheim Convention Center. Much of the displays focused on millennials with products that appeal to their desire for sustainability and natural ingredients. Farm-to-tablet sourcing was a major theme echoed by several nutritional supplement exhibitors. Mega Foods’ Blood Builder uses beets as its main ingredient and claims to help cleanse the blood. The company actively promotes that the beets used to make Blood Builder are all grown from sustainable farms in the United States. (more…)

The Best of CEW’s Product Demonstration Continues to Excite Beauty Lovers

CEW Product Demonstration
CEW Product Demonstration

Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.

In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging. (more…)

The Three Most Important Considerations for Rx-to-OTC Switches: Safety, Safety, and Safety

Rx-to-OTC Switches
Rx-to-OTC Switches

When considering a potential switch, the FDA is tasked with weighing the benefits of enhanced access against the incremental risks greater access will pose. In doing so, the FDA will generally consider the efficacy and safety profile of a drug based upon the studies conducted to gain Rx approval, as well as the clinical knowledge gained from first-hand experience of the product usage on the Rx marketplace. In addition, the FDA requires additional studies with consumers demonstrating that they can use the product safely in an OTC setting without third-party intervention. (more…)

The Foreseeable Challenges of the Global Wax Industry

Wax, Petroleum Wax, Synthetic Wax, Natural Wax
Global Wax Industry: Market Analysis and Opportunities

Written by: Eric Pimenta and Pooja Sharma

The wax industry faces a future of changing wax supplies. While global wax demand is projected to grow at a compound annual growth rate (CAGR) of 1.5% until 2019, wax supply growth will be much slower at a CAGR of 0.4% during the forecast period. Despite a strong increase in the supply of synthetic and natural waxes, growth in the overall supply will not suffice to meet the rise in demand. (more…)

Diversion – Hot Topic at the Annual Academy of Dermatology Meeting

Professional Skin Care
Professional Skin Care

Industry buzz was across the board at this year’s AAD conference held in sunny Orlando, FL, as marketers, suppliers, and dermatologists converged to discuss emerging medical technologies, new treatments for skin conditions, and the impact of a new administration on the healthcare system. The exhibit hall showcased new products—both topical and devices. It was also a place where marketers chatted with us openly about areas like amalgamation of dermatologist groups and how to curtail diversion.

From a business standpoint, marketers acknowledged their frustrations with the diversion epidemic, which is rampant in this industry. Marketers spoke about the merits of Amazon’s new professional platform, but realized it has limitations as well. Other diversion-curbing platforms at the show were RegimenMD, which is slowly ramping up its physician bases of subscribers. The problem is an internal one as well, with marketers agreeing that they must do a better job of tracking sales to accounts who blatantly overorder. (more…)

Beauty Gets Personalized: Connectivity is Key

iDerma Youth Restoring Masque
iDerma Youth Restoring Masque

From skin care to hair care, a new class of tech-driven beauty products has emerged in the market, allowing consumers to self-treat their issues in real time. While Kline has reported on beauty device companies launching complementary apps to beauty devices, 2017 marks the year of personalization’s emergence in the field. Beauty companies and tech companies alike are playing in this new space that links high–priced devices to phone apps.

Companies more advanced in Internet of Things (IoT) are pinpointing gaps in the beauty devices market and entering it to offer innovative solutions to customized beauty. At CES 2017, Samsung, a company famous for its electronics, unveiled two new beauty concepts—the S-Skin and Lumini devices. (more…)

Taking a Break from Nail Gels Creates New Opportunities

Professional Nail Care
Professional Nail Care

A few years of healthy to very healthy growth of the gels category, driven particularly by the gel-polishes phenomenon, comes at the price of weaker nails. As consumers are becoming more health-conscious, they turn to different solutions while taking a break from gels. This shift creates new opportunities on the market, especially in the treatments area, where we see innovative twists in products formulated with underlying care benefits.

Maintaining or restoring the health of nails is a major factor that marketers are emphasizing. Orly introduces its Breathable Treatment + Color—an all-in-one nail treatment and color lacquer product line that helps repair damaged nails and stimulate nail growth while coloring. (more…)

New Scientific Guidelines for Probiotics Emerge

Best Practice Guidelines for Probiotics
“Best Practice Guidelines for Probiotics”

Transparency, ingredients, and clear labeling are important to consumers of nutritional supplements and probiotics. These are also substantial to reputable manufacturers in these markets looking to educate consumers on product benefits and to distance their brands from products on the market with less science supporting their claims and benefits.

In January 2017, the Council for Responsible Nutrition and the International Probiotics Association collaboratively published “Best Practice Guidelines for Probiotics” as a proactive set of voluntary, scientifically-based guidelines to encourage responsible production and marketing of dietary supplements and functional foods that contain probiotics. (more…)

What’s Driving Growth in the Industrial and Institutional Wipes Market?

The U.S. market for Industrial and Institutional Wipes
The U.S. market for Industrial and Institutional Wipes

The industrial and institutional cleaning wipes market presents opportunities for companies to tap into this growing segment. All major end-use segments are expected to increase consumption of wipes, reflecting the need for superior cleaning products and to maintain clean and healthy facilities. The ease of use and convenience that wipes offer end users will contribute to future growth across all end-use segments, largely for general-purpose wipes. End-use segments, such as healthcare facilities, food service, and schools and universities, will continue to emphasize the importance of clean surfaces and hands in order to minimize germs and illness at their facilities. Wipes are expected to play a key role in this goal.
(more…)

Birkenstock’s Entry and Numerous Novelties Hit Vivaness 2017

Vivaness 2017
Vivaness 2017

Natural personal care products continue to conquer the beauty world, confirmed not only by the large crowd seen at the Vivaness show in Nuremberg this past weekend, but also by the dynamic growth this market experiences each year. While most marketers continue to innovate, bringing nature’s best ingredients to consumers’ faces and bodies, a new and unexpected entry is taking the market by the storm—Birkenstock Natural Care.

Best known as a leader in the footwear industry, Birkenstock is making its way into the natural personal care market with a natural beauty care line based on the same raw material that is also the key component of its original shoe insole: natural cork. Birkenstock Natural Care is comprised of five treatment ranges encompassing ingredients like arctic moss, argan oil, baobab, moringa, and elderberries, alongside cork oak extract, which has been discovered to provide anti-aging benefits. Coming in a unique design and equipped with a refill system and airless dispensers that protect the content from oxidation, contamination, and dehydration, this new brand is expected to launch in select key markets this fall. (more…)